Mitsubishi Motors celebrates the pan-European launch of their new Lancer Sportback and New Colt in an unconventional and spectacular way. Instead of waiting for people to come and see the new models, the new Lancer Sportback and New Colt will come and see the people by spectacular means.

Japanese game show
The ‘On Your Mark’ campaign also honors a typical Japanese phenomenon: An outrageous game show. Host Koichi Koga welcomes you as the star of the show, where you are in the driver’s seat of two over-the-top games: Colt Curling and Lancer Loop.

Watch the hilarious game trailer of crazy Japanese contestants going to great lengths to win a Mitsubishi in the Colt Curling and Lancer Loop games.

Ready!? Play the games now at www.onyourmark.eu/gameshow and be the first European citizen to compete in a Japanese game show!

On Your Mark Contest
Mitsubishi Motors invites participants throughout Europe to make real Mitsubishi marks. To enter the contest and win a new Mitsubishi car you have to mark a spot on an interactive map. However, to win a even more luxurious car, you’re asked to upload a photo or video of your Mitsubishi mark to www.onyourmark.eu. A jury of 3 professionals will choose the most creative entries and reward them with the new Mitsubishi Lancer Sportback or Colt! Over 40 Mitsubishi’s in more than 20 countries will be given away throughout Europe.