Mitsubishi On Your Mark Buzz Tool Kit

Title: 38 Mitsubishi’s Being Dropped Across Europe
Date: 20-10-2008
URL: http://www.onyourmark.eu

38 Mitsubishi’s Being Dropped Across Europe
Grande Finale Of Pan-European Win-a-Car Competition

On 29 November 2008 and February 28th 2009, Mitsubishi Motors will deliver 38 new Lancer Sportbacks and New Colts in 19 countries in Europe – by spectacular means, for example by helicopter – to locations that participants have marked themselves on an interactive map.

Mitsubishi Motors celebrates the pan-European launch of the new Lancer Sportback and New Colt in an unconventional and spectacular way with the ‘On Your Mark’ campaign. Instead of waiting for people to come and see the new models, the models will come and see the people.

The citizens of Europe can win an all-new Mitsubishi Lancer Sportback or New Colt by selecting a location and placing a Mitsubishi mark. This should be the spot for Mitsubishi Motors to deliver one of the cars on. Participants can choose themselves whether to make a mark online on www.onyourmark.eu or to make a real mark on the location selected on the interactive map. These real marks can be viewed at www.onyourmark.eu. The impressive deliveries can be followed at www.onyourmark.eu starting at November 29th 2008.

The On Your Mark campaign also honors a typical Japanese phenomenon, the outrageous game show. It’s host, Koichi “Krazy” Koga, welcomes visitors as the stars of the show, where they are in the driver’s seat of two over-the-top games: Lancer Loop and Colt Curling. This game can be played at www.onyourmark.eu/gameshow.

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About Mitsubishi
Mitsubishi Motors Europe (MME) was set up in 2002 especially for coordinating the sales of Mitsubishi cars in Europe. In 2006 MME facilitated the sale of more than 275,000 Mitsubishi cars in Europe. From the city-friendly Colt to the road racer Lancer Evolution.

For more information, please contact Operation Blanket at operationblanket@lbi.oer.nl or
phone number +31 460 2922.