Amsterdam, 26 April 2010
Zylom appoints SocialMedia8 as social media marketing agency
After a pitch Zylom by Realgames, the European market leader in online games, appoints SocialMedia8, owned by WPP's GroupM (NASDAQ: WPPGY) and the Amsterdam based Grupo LaComunidad, as its social media marketing agency.
Hein Medema, marketing communications manager of Zylom explains: ?Our female target audience is very active in social media. Therefore, developing an international social media marketing strategy is essential to Zylom. SocialMedia8 won our pitch because their social strategy seamlessly integrated loyalty and retention with social gaming and mobile commerce.?
About the cooperation, SocialMedia8 founder Igor Beuker says: ?Zylom has the mentality and DNA to tap into the social media landscape. We are delighted to move Zylom away from traditional marketing towards a model which is more content-driven, engaged and focused on consumer dialogue.?
About Zylom by RealGames
Zylom is the European market leader for online games. These games are available in fourteen European countries and are designed to be casual, which means that the games are relatively simple to play. The players only need a few minutes to understand the game. Zylom offers more than 200 free online and downloadable word, card and puzzle games. Around 18 million people in Europe play their favourite games on a monthly basis, of which the majority are women in the age range of 20 to 49. In the UK, the Zylom site has over 2m unique users.
Zylom is producer and publisher of online casual games. The organization is also focusing more on developing and offering games for social networking and mobile. For more information visit www.zylom.co.uk , or www.realgames-advertising.com or www.realnetworks.com
SocialMedia8 is the leading international social media marketing agency with offices in Amsterdam, London, Milan and Madrid. SocialMedia8 is part of the Amsterdam based Grupo LaComunidad and WPP's GroupM (NASDAQ: WPPGY). SocialMedia8 works for global clients like LG, Heineken, Microsoft, Audi and Nike. Grupo LaComunidad also holds digital marketing agency LaComunidad, online video metrics company ViralTracker and AdAge Power150 ranked blog ViralBlog.com
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