Amsterdam, 12 September 2011

SocialMedia8 creates the facebook LikeLine for LG Netherlands

LG Netherlands teamed up with social marketing agency SocialMedia8 and now introduces the LikeLine. A facebook application that enables users to create a visual overview of their Like-history and show exactly what the user is like and what he or she likes.

SocialMedia8 developed the concept that launched this week. With LikeLine users are able to find out what they?ve liked since they?re on facebook. And accordingly this ?likes-overview? will show exactly what things make life good.

Waldi Weisz Blanchetta, online marketeer at LG Netherlands: ?This is a real conversation starter. People can match their LikeLines and compare all their likes to each other. We defined different interests for all the likes and these categories are in line with the brand LG. Life?s good and with the LikeLine you have a virtual indication of how good it is.?

Igor Beuker, founder of SocialMedia8: ?Insights show that people frequently use facebook to plan their night out with friends, and in the aftermath they discuss that night by sharing stories, photos and videos. Others use facebook to find like-minded peers. With LikeLine, LG enhances that matchmaking process with a smile, fuelling its brand theme Life?s Good.?

LG?s LikeLine is now available on facebook. Go to www.lglikeline.nl

About LG

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations and 84 subsidiaries around the world. LG comprises four business units ? Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution. With 2010 global sales of USD 48.2 billion, LG is one of world?s leading producers of flat panel TVs, mobile handsets, air conditioners, refrigerators and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1?. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About SocialMedia8

SocialMedia8 is an international social media marketing agency with offices in Amsterdam, London, Milan and Madrid. SocialMedia8 is part of Grupo LaComunidad and WPP?s GroupM (NASDAQ: WPPGY). SocialMedia8 works for international brands as LG, TomTom, Microsoft, Mazda and De Lotto. Other subsidiaries of Grupo LaComunidad are digital marketing agency LaComunidad and online video metrics company ViralTracker. For more information, please visit: www.lacomunidad.co.uk, www.socialmedia8.com, www.viraltracker.com and www.wpp.com

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