London, 14th June 2012
Mindshare Expands Global Social Media Footprint
Mindshare, the global media network, has expanded its social media footprint around the world, integrating Amsterdam-based SOCIALMEDIA8 into the agency and hiring its founder Igor Beuker as Mindshare?s first Global Chief Social Officer.
SocialMedia8, which specialises in acquiring, managing, and extracting value from social fans and followers, will add social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare?s growing portfolio of social media services.
Beuker will take up the newly created role with immediate effect, reporting to Norm Johnston, Global Digital Leader at Mindshare Worldwide. Beuker was previously Chief Marketing Officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker, before setting up SocialMedia8.
Nick Emery, CEO, Mindshare Worldwide said: ?There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Igor and his team bring with them a wealth of experience in actioning both effective and creative solutions.?
Igor Beuker, Global Chief Social Officer, Mindshare said: ?In this new role as c-level officer I look forward to helping drive the broad social agenda for Mindshare clients. I am very excited to oversee Mindshare?s social media marketing strategy and services at both global and local levels.?
For further information or photos please contact Greg Brooks at Mindshare Worldwide ? greg.brooks#mindshareworldwide.com or +44 (0) 20 7969 4158
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world?s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP?s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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